Marketing is like a great dinner plate. It has some delicious carbs (pasta is our love language), a great source of protein, and healthy fats. Your marketing “dinner plate” should look something like this:
- Content Marketing
- Email Marketing
- Paid Media
- Search Marketing
- Social Media
3 Questions That Will Unite Your Facebook Ads with Your Marketing Strategy
As marketers, we need efficiency. More often than not, we’re working on tight budgets, don’t have the time we need to get everything done that we want to (does anyone?!), and might not even have the team necessary to turn our strategies into reality.
When you unite your Facebook ads with your marketing strategy, you can repurpose content to avoid going over budget. You don’t have to worry about creating brand new funnels and testing them to get more traffic; you can let Facebook drive that traffic for you. And you don’t need to wait until you can add more help to your team to turn leads into customers.
These are the three questions we ask ourselves to make sure our Facebook ads align with the rest of our marketing strategy:
What content can you repurpose into Facebook ads?
The content your brand is creating for emails, social media, and content marketing can all be repurposed into Facebook ads. This is prime-time content because you already have data on it. If you saw a particular post get more engagement than usual when posted organically, then guess what post you should put some $$$ behind?!
You guessed it.
Here are a few ways to take the content you already have and turn it into high-converting Facebook ads:
- Take your most viewed blog posts and turn them into paid ads
- Find organic social posts with the highest engagement and/or conversion rate and run them as paid ads
- Use your highest converting email subject lines as headlines on your Facebook posts
We do this all the time. If you check out our Ad Library on Facebook, you’ll see that we repurpose high-performing blog posts into Facebook ads (that drive traffic to our website).
Once a Facebook user clicks on that post and goes to our website, we can pixel them and retarget them with a free offer that requires an email opt-in.